Good business is a dynamic process. It requires observation and flexibility. It’s why strategy, planning and evaluation are vital. Business continues to evolve. Shifting customer expectations in a globalised and connected world adds layers of complexity to building long term revenue and profits.
Joan MacDougal has traversed the evolution of business across her vast career. Her leadership and management capabilities have allowed Joan to contribute across industries including Financial Services, Telecommunications, Higher Education, Tourism, Government, Australian Fresh Produce, Manufacturing, Sport, Technology, Start-Ups and more.
Joan has had an enormous impact on membership-driven industries, travel and the tourism sector, and industry support of Small Business.
Joan’s commitment to transparency and communication in management consulting has earned her a reputation as a trusted partner and advisor.
Consulting Services
Joan’s approach to consulting is to tailor her services to meet your specific needs. Joan specialises in the following areas:
Contemporary CX Design and Loyalty Solutions
Market Deregulation / Regulation
Revenue Optimisation
Understanding and leading Digital Marketing Performance for Executives
Industries
Joan’s areas of specialisation can be applied across all industries, however, she has had great success across the following industries:
Membership Organisations
Tourism Travel and Hospitality
Retail
Small Business Advisory Services and Govt.
Methodology
Joan prides herself on following sound and industry-accepted methodologies in her service delivery. She is outcomes-focused and understands that she is engaged to provide services that offer an honest, open and thorough assessment of your business and provides critical assessment and constructive recommendations for better business.
The basis of Joan’s methods are:
Investigation
Testing and Modeling
Strategy Development
Implementation Planning
Testing
Evaluation
