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Joan is a leading management consultant. Having held executive positions with both Telstra and American Express, she played an active role in the deregulation of the Australian Telecommunications Industry. As the Director of Strategy for Telstra Wholesale, Joan guided Telstra through complex billing systems changes, the emergence of multi-faceted telecommunications resellers, and the development of unique wholesale products to serve the needs of, a then, infant market.

Joan led the Establishment Services, Strategic Partnership Business for American Express, (ANZSP), valued at $9b USD. She navigated the launch of the AMEX credit card in Australia, the Asian financial crisis and the impact of maturing competition in the loyalty marketing space.

Joan specialises in using innovative techniques to drive business growth.

Joan is a leading authority in contemporary CX design and loyalty solutions, having managed and researched programs across the globe for over 10 years.

Joan brings her extensive experience in managing deregulation to clients faced with the challenges of change and disruption.

Joan is a specialist in aligning and building business functions and value models for full revenue optimisation.

Joan is a highly successful mentor to boards and senior executives in navigating the metrics and meaning of modern marketing and its direct impact on business performance.

Joan holds a Bachelor of Business Administration – Strategic Management and Marketing from CSU.

In her consulting practice, Joan has worked across industries including Financial Services, Telecommunications, Higher Education, Tourism, Government, Australian Fresh Produce, Manufacturing, Sport, Technology, Start-Ups and more.

Joan has had an enormous impact on membership-driven industries, travel and the tourism sector, and industry support of Small Business.