Membership Retention and Growth

Membership organisations play a vital role in society by providing a voice to their collective. In recent times, however, the role of the membership organisation has been heavily disrupted.

The digital age has opened up vast opportunities for people to connect, belong and glean information. Through these online forums, people within communities and industries have achieved a sense of unity and shared values. The solidarity once prized as the primary asset of a relevant member association is now a weaker proposition. How do membership organisations rebuild their relevance and viability?

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